Company Introduction

Kim Hajin's Truly Tasty Taste (THEHUBASE)
A premium seasoning brand curated by Kim Hajin, a certified practitioner of Royal Korean Court Cuisine (Intangible Cultural Heritage No. 38). The brand modernizes 500 years of Joseon dynasty culinary techniques to make rich, authentic home cooking accessible. Kim actively promotes products on major Korean home shopping channels such as CJ, Gongyoung, and NS.

Brand Philosophy
Focused on umami, the brand uses traditional methods and natural fermentation to deliver clean, deep flavors. The Korean word for "taste ()" is symbolically expressed using geometric forms, representing tradition and culture.

Key Milestones

Launched in June 2023

400,000+ bottles sold by Feb 2025

Sold out within 1 hour on home shopping shows

Began global expansion via GS Retail

Over 230,000 bottles sold of new soy sauces in one year

Ranked 8th nationally in sauce category

Product Lineup

The Rich Tuna Soy Sauce (590g / 1050g)

The Rich Spicy Tuna Soy Sauce (590g)

The Rich All-Purpose Soy Sauce (580g)

The Rich All-Purpose Soup Soy Sauce (560g)

The Rich Korean Beef Extract (450g)

Gift Set: 2 Tuna + 2 Soy Sauces

Product Highlights
Tuna Soy Sauce: Clean, non-smoked base, versatile across dishes, 4-free (sugar, MSG, coloring, preservatives), includes Korean ingredients like reishi, shiitake, and honey.
Spicy Tuna Sauce: Adds Cheongyang chili for balanced heat, ideal for spicy stir-fries and soups, clean aftertaste.
Korean Beef Extract: Made from 100% Korean beef (brisket, leg bones), sweetened with domestic pear & apple, low-sodium umami booster, great in soups and noodles.
All-Purpose Soy Sauces: Naturally brewed for 5+ months with Korean pears, kelp, radish, shiitake. No added sugar, designed for health-conscious users.

Versatility
Perfect for soups, stews, stir-fries, seasoned vegetables, and braised dishes.